So yesterday myself along with some other media and blogger folks were lucky enough to get a sneak peek (and a first shop) at the brand spanking new Forever 21 store in Canal Walk which officially opens this Saturday, 13 September. (It’s located close to entrance 6, on the lower level where Mr Price used to be)
For those who are not familiar with the brand – they’re known for their affordable fashion that’s young, fresh and on-trend. Kinda like an H&M or Mr P, with really cool quality and amazing stuff. I’ve been a fan for years and my friend Leigh and I used to obsessively buy from their US online store until customs eventually caught up with us and made us pay around R3000 on duties for our last order (and yes, we cried for daaaaayyyyys).
What also makes them cool is that they add new stuff like regularly AND they only stock limited quantities of each item which helps avoid that embarrassing moment when you’re at a party and everyone’s wearing the same dress. That does mean, however, if you see something you like, take it there & then. You won’t have the luxury of mulling it over for a few days, because trust me, it will be gone.
Now going into it, I was very nervous about the pricing because we all know as South Africans we do get screwed over royally with regards to customs & import duties, especially when it comes to clothing. BUT I was very relieved to see that the items in store are mostly very affordable (there were a few items I felt were a bit pricey – but then there are also lots of mega deals). Basics like strappy camis go for around R49, you can grab a pair of jeans for only R149, their undies are pretty much on par with Cotton On pricing (R150 – R200 for bras, approx R70 for pretty panties), and then their other fashion items range pretty much from around R100 for slinky tops to R800 for lux jackets, so all in all I was impressed. For shoes you’re looking at around R350 to R550 (so that’s probably the one section I’d say is a bit pricier than expected), and bags around R250 to R450/R550 for the larger tote style bags. Oh and their jewellery is super affordable (think R30 – R60 for rings & stud earrings and around R120 to R180 for necklaces, depending on how detailed they are). You’ll spot some pricing in my photos below as well, so keep those eyes peeled.
In store you will find the following style stories (but remember, they will change these up again):
- Safari Girl (animal prints and bushveld neutrals)
- Heritage Girl (think USA teens, lots of red/white/blue, check shirts, varsity style jackets, comic book characters, etc)
- Free Spirit (this section has more of a grunge feel with a rock festival kinda vibe, dark florals and rocker/message Ts are key items)
- Not So Basic (casual but stylish, this is for the girl who likes to keep things classic)
- Now Girl (more of a smarter/work type look but with a sporty twist)
- Edgy Girl (think beach holiday vibes, lots of Aztec & geometric prints, acid wash and bright colours)
- Girly Girl (soft pastels and florals)
- Bohemian Girl (this is your Coachella type of girl, lots of tribal prints and festival style gear)
And for the boys… sorry boys, you’ll just have to wait outside. 😉
Let’s look at some photos – I took LOTS (just click on the pics to get a closer look):
And then here are the some lovely models giving you some examples of those style stories I mentioned above (I’m gonna let you guys figure out which girl is wearing what look):
And then I also grabbed these super cute love rings (I’m heart obsessed, so this was right up my alley) for only R69 for the set of 3:
So yeah, I’m definitely a very happy girl that one of my favourites is finally in Cape Town. I now have the best reason to hit up Canal Walk on a regular basis and I doubt I’m ever gonna leave this store without indulging in a little bit of retail therapy.
If you’ve liked what you’ve seen here, make sure you make your way there on Saturday… and shop like your life depends on it…
PS. If anyone is wondering about a possible Jozi store – there are no details around that at this stage.