The new look centers around the concept of “igniting curiosity” as they continue to expand their global presence. Their relaunch campaign includes new-generation packaging which features a slanted logo with a more prominent brand crest to convey Nederburg’s heritage & pedigree across their multi-tiered range. They’re also launching a new (and sexy I may add) television & print advertising campaign, and then their website has also received a sleek, modern revamp.
The new TV commercial will flight on South African television channels, including SABC 1, 2 and 3; e.tv, M-Net, Mzansi Magic, SuperSport and Food Network from February 22. But we got a little sneak peek at it on the day… (which was really cool)
We also got to roam around sampling carefully created food & wine pairings to re-introduce ourselves to the Nederburg range.
You should be seeing the new packaging in store over the next few months as stocks are replenished. And then of course also remember to keep an eye out for that TV commercial from the 22nd of Feb. I thought it was beautiful and I’m sure you’ll agree with me once you get to see it too.
To Nederburg I’d like to say congrats on this sexy little relaunch. I really do think it looks great.