Help spread the luuuuurve with the Secret Love Project

by Karisa

Have you heard of the Secret Love Project?  It’s this really cool social engineering experiment (and official World Design Capital 2014 project) by artist Michael Elion who wants to see if by spreading hearts (the international symbol of love of course) we can change the collective consciousness of our beautiful Mother City:

Now you’re probably thinking wait, haven’t I spotted some hearts around town?  Was that part of the Secret Love Project?  The answer to both these questions is very likely “yes”, because the Secret Love Project team has been very busy indeed:

Just some of the results from their love missions…

The easiest way for you to participate is by purchasing some of their heart stickers and sticking them up around town, on your car, in your windows, whatever works for you really.  You can pop into the following places to purchase your heart stickers at only R5 each:

1. The Dogs Bollocks
2. Peters House
3. I love my Laundry
4. Crush
5. The Kingdom Shop

They also have a market stall at the City Bowl Market on Hope, or you can also purchase hearts online from Hello Pretty over here AND they recently launched a small online store where you can purchase stickers along with other Secret Love Project merchandise.

You can also join in on special Secret Love Events & Love Missions.  For info & updates on these, do keep an eye on the events section of their Facebook page.  During a typical Love Mission you volunteer your time, you’re given free hearts and then you’re simply asked to spread the love by sticking them up.  They’ve also had special events where people could get heart tattoos done and they’ve decorated Charly’s Bakery as another example.  So there’s always lots of exciting things on the go.

They also really need support for their Thundafund campaign where they are using crowd-funding to raise funds to manufacture and distribute 1000 rain ponchos to the homeless this winter.  Their goal is to raise R75000 and they’re almost half way with around 37 days to go.  Do hop on over here and check it out – contributions start at only R30, and of course every small donation helps.

So come on people, let’s do this, let’s keep spreading the love… ♥♥♥  Who’s with me?

– For those who are wondering who this man is that came up with this concept – Here’s bit more info about Michael Elion:


Left: Michael Elion “A problem with beauty”; Top right: “Halo”; Bottom right: “Rainbow” – Michael Elion (b.1975) is an artist/architect. He obtained his architecture degrees at the University of Cape Town and the Architectural Association (AA) in London, and a Master of Philosophy (aesthetics) in Paris. He has worked with world renowned architects and artists in Paris (Xavier Veilhan), (Pierre Huyghe), Rome (Massimiliano Fuksas) and Berlin (Daniel Libeskind) and has produced giant artworks that engage with the urban environment. To read more about him, visit: 


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